It's well-established that some CIOs are ceding control of certain IT assets, as CMOs and other executives purchase technologies to accelerate growth. But CEOs running companies conducting digital transformations are also spending more on technology that drives innovation, according to new research from PwC. For CIOs, that means working with all of their fellow C-suite stakeholders to demonstrate their value to the business. Those who don’t risk marginalization.
(Insider Story)↧